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  • Writer's pictureGreg Miller

Which AI is the Right AI for your Business?

Lately, it seems like everyone is jumping on the AI bandwagon. Companies are branding ‘AI’ on everything from bird feeders and dog bowls to even golf clubs. Keeping up with this technology isn’t just a good idea; it may be a matter of corporate life or death. You need an AI strategy, and it should include both internal tools to help improve efficiency and operations and incorporating AI into your products and services to help drive revenue and customer perception.


Choosing the right internal AI tools is vital. Companies often waste hours in meetings deciding how to use AI, when they should be pinpointing areas where it can significantly improve operations and customer satisfaction. It's not just about adding AI features to products; it's about making meaningful enhancements that offer real value.


However, diving into AI without a clear plan can lead to missteps. A balanced AI integration must be actionable and offer a clear return on investment. For customer-facing AI, consider your digital interface as crucial as your storefront. AI chatbots, for example, should be savvy enough to handle complex queries appropriately—not suggesting a steak to someone inquiring about vegan options.


Ultimately, adopting AI means more than just equipping gadgets with technology and hoping for the best. It involves strategic integration that boosts both internal efficiencies and customer relationships. Ensure your AI initiatives don't just follow trends but genuinely enrich your business strategy. Before diving in, assess whether your approach to AI will make your operations smarter, not just more high-tech.



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