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  • Writer's pictureGreg Miller

Is Being Targeted So Bad? Maybe Not...



Welcome to the world where ads know you better than you know yourself! Yes, we're talking about targeted advertising, the digital equivalent of a psychic who knows you're out of coffee before you do. Streaming platforms like Hulu, YouTube and Netflix are turning into mind readers, serving up ads so relevant, you might just start thinking they're your thoughtful friends.

 

Picture this: you spend an hour online looking at guitars, and the next thing you know, your Hulu ads are all about the latest musical instruments. Coincidence? More like an algorithm. While it may feel like the universe is conspiring to ensure you get that dream guitar, this is called retargeting. This level of digital advertisement is not just about selling; it's about connecting you with your next obsession. Who needs algorithms when you've got digital psychics conjuring up your next ad?

 

Now, let's talk about discovering trends. Say you're an aspiring home kitchen MasterChef. You watch one cooking show, and boom! You're getting ads for gourmet spices and the latest kitchen gadgets. It's like these ads are gently nudging you to embrace your inner Gordon Ramsay. And who knows? Maybe that ad for a state-of-the-art $1000 blender is just the push you need to finally start your smoothie diet.

 

Of course, the whole privacy thing does need to be considered. Yes, being tracked online can feel like your privacy is being violated. Isn’t it better, though, to see ads for things you are interested in vs. ads that are completely irrelevant? Most platforms let you tweak your settings, so you can adjust - It's all about finding that sweet spot between "know me well" and "know me too well."

Targeted (and re-targeted) ads might feel just be the unsung heroes of the digital age. They're like your personalized shopping assistants, always ready with recommendations you didn't know you needed. Next time you see a weirdly accurate ad, maybe give a little nod of thanks. After all, it's just trying to be your friend – in a totally not creepy, digital kind of way.

 

 

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